If Disney were to tell ABC News not to report on problems with its theme park business, this would be an example of the influence of which of the following?

If Disney were to tell ABC News not to report on problems with its theme park business, this would be an example of the influence of which of the following?

Answer: owners.

_____ has raised the question of whether bigger really is better by becoming smaller and more profitable spinning off its major online service and its residential cable television provider division.

_____ has raised the question of whether bigger really is better by becoming smaller and more profitable spinning off its major online service and its residential cable television provider division.

Answer: Time Warner.

Which of these companies was used to illustrate in the lecture for Chapter 3 how the medium can change the message?

Which of these companies was used to illustrate in the lecture for Chapter 3 how the medium can change the message?

Answer: Apple.

Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?

Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?

Answer: short head.

Vertical integration is which of the following?

Vertical integration is which of the following?

Answer: controlling the media product from production to delivery.

A highly promoted television program with lots of advertisers is cancelled for low ratings. This is likely due to the influence of which of the following?

A highly promoted television program with lots of advertisers is cancelled for low ratings. This is likely due to the influence of which of the following?

Answer: audiences.

The fact that some people check their smartphones in the middle of the night is an example of which of the textbook author's "7 Secrets about the Media?"

The fact that some people check their smartphones in the middle of the night is an example of which of the textbook author's "7 Secrets about the Media?"

Answer: The Media Are Essential Components of Our Lives.

What is the difference between mass communication and mass media?

What is the difference between mass communication and mass media?

Answer: Mass communication is the process and mass media are technology tools used to communicate mass messages.

In a television news broadcast, the receiver would be which of the following?

In a television news broadcast, the receiver would be which of the following?

Answer: family watching tv while eating dinner.

Felicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?

Felicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?

Answer: group.

An audience member's skills at decoding the artistic success of a new novel involves the _________ dimension of media literacy.

An audience member's skills at decoding the artistic success of a new novel involves the _________ dimension of media literacy.

Answer: aesthetic.

Jamal is reading a novel by Stieg Larsson. He is engaging in which of the following types of communication?

Jamal is reading a novel by Stieg Larsson. He is engaging in which of the following types of communication?

Answer: mass.

The ________ model of mass communication looks at how audience members derive and create meaning out of media content.

The ________ model of mass communication looks at how audience members derive and create meaning out of media content.

Answer: reception.

Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?

Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?

Answer: intrapersonal.

An audience member's skills at decoding the underlying message of a TV show that uses violence to solve problems involves the _________ dimension of media literacy.

An audience member's skills at decoding the underlying message of a TV show that uses violence to solve problems involves the _________ dimension of media literacy.

Answer: moral.

What was the first medium to allow ideas to easily move beyond the place where they were initially created?

What was the first medium to allow ideas to easily move beyond the place where they were initially created?

Answer: books.

If I choose to watch the Super Bowl even though I have no interested in pro football, I'm illustrating the ______________ model of mass communication.

If I choose to watch the Super Bowl even though I have no interested in pro football, I'm illustrating the ______________ model of mass communication.

Answer: ritual.

People who worry about violent video games are most likely worried about the ___ of a media message.

People who worry about violent video games are most likely worried about the ___ of a media message.

Answer: behavioral.

If you watch a news story on TV, you often remember and share some of the details with others. The short-term learning that takes place after you consume media is called _______.

If you watch a news story on TV, you often remember and share some of the details with others. The short-term learning that takes place after you consume media is called _______.

Answer: cognitive effects.

A study that looks whether press coverage of budget deficits made audiences talk more about government spending would be an example of which of the following?

A study that looks whether press coverage of budget deficits made audiences talk more about government spending would be an example of which of the following?

Answer: agenda setting.

Which of the following best describes the findings of the People's Choice study from 1940?

Which of the following best describes the findings of the People's Choice study from 1940?

Answer: Audiences are indirectly affected by media campaign messages.

The journalistic value of _______ represents the idea politicians should serve the public good and not their own interests.

The journalistic value of _______ represents the idea politicians should serve the public good and not their own interests.

Answer: altruistic democracy.

A media scholar is trying to find out if the editorial focus of a newspaper changed after it was purchased by a large media conglomerate. What kind of effects is he looking for?

A media scholar is trying to find out if the editorial focus of a newspaper changed after it was purchased by a large media conglomerate. What kind of effects is he looking for?

Answer: ownership effects.

The journalistic value of _______ represents a nostalgia for the old-fashioned rural community.

The journalistic value of _______ represents a nostalgia for the old-fashioned rural community.

Answer: small town pastoralism.

The journalistic value of _______ represents the idea open competition among businesses will create a better and more prosperous world.

The journalistic value of _______ represents the idea open competition among businesses will create a better and more prosperous world.

Answer: responsible capitalism.

A study that looks at why teenagers like to go to horror movies like Hostel or Saw would be an example of which of the following?

A study that looks at why teenagers like to go to horror movies like Hostel or Saw would be an example of which of the following?

Answer: uses and gratifications theory.

The journalistic value of _______ represents the suspicion journalists often have of extremists on either side of an issue.

The journalistic value of _______ represents the suspicion journalists often have of extremists on either side of an issue.

Answer: moderatism.

A study that looks at how children acquire new behaviors by watching movies on television would be an example of which of the following?

A study that looks at how children acquire new behaviors by watching movies on television would be an example of which of the following?

Answer: social learning.

The journalistic value of _______ represents the fact that journalists love to use a single person as a symbol of a larger issue.

The journalistic value of _______ represents the fact that journalists love to use a single person as a symbol of a larger issue.

Answer: individualism.